BBC One "Lens" idents

[1] The identity was developed by BBC Creative and branding agency ManvsMachine.

[2] ManvsMachine said the idents are designed to capture "British life through multiple lenses".

[2] Each ident features a large community space, being utilised for a variety of different purposes.

The lens device pays homage to BBC One's historic use of a rotating globe as part of its identity.

[3] The music of the idents were produced by Resonate, a sound design agency in London.