BBC Two "Two" ident

The BBC commissioned Alan Jeapes,[1][2][3] who was responsible for the title sequence for BBC1's hit soap EastEnders the year before, to create the new look.

The ident for the look featured a white background with embossed, 3D lettering spelling out "TWO" in a stencil style font.

The original design involved a black strip across the bottom of the screen which included the "TWO" on the left and the programme title on the right.

[4][5] Following the acquisition of Quantel Paintbox however, the slides were now electronically generated allowing the "TWO" to appear not only 3D but on a white background.

[7] This was later modified to a single white gradiented strip, the width of the "TWO" logo on the left hand side with the programme name overlaid the picture, which now occupies the whole of the screen.

This look also marked the first time that the regions could opt out of the main BBC2 schedule, following the move of some programming to the channel from BBC1.

[4][8] In 1990, the newly recruited BBC2 controller, Alan Yentob, noticed that the logo for the channel, the "TWO", was affecting the reputation of BBC2.

[9] He then decided to commission a worthy successor capable of displaying the personality of the channel, revealing his thoughts in the How Do They Do That?