The new service from Newcastle introduced localised bulletins, read originally by George House and Tom Kilgour.

It was followed the next day by BBC Radio Newcastle at Crestina House, Archbold Terrace, Jesmond, managed by Richard Kelly and Programme Organiser Ted Gorton, with News Editor Mike Nally and Station Engineer Don Gill, operations later to be merged with new BBC headquarters known as the Pink Palace in Fenham.

The arrival of former Tyne Tees Television presenter Mike Neville coincided with a relaunch as Look North.

As a result, all managerial and administrative posts from the three regions were merged to form one, allowing cost savings to the corporation.

BBC North East & Cumbria has its headquarters and studios at Broadcasting Centre, Spital Tongues, Newcastle upon Tyne.

[1] Following the launch of the service, and prior to the move to Broadcasting Centre, the BBC was based at Broadcasting House at New Bridge Street in Central Newcastle, in a former lying-in hospital, which housed the news service, a single studio for Look North and BBC Radio Newcastle.

In addition to their headquarters, BBC North East and Cumbria has local radio stations and news bureaux located in Middlesbrough and Carlisle.