It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios at Prospect Place in Swindon.

[1] The station was launched as BBC Wiltshire Sound on 4 April 1989, with its main studios and headquarters in Prospect Place, Swindon.

Amongst Gray's innovations was giving 17-year-old Swindon student Mark Franklin his own programmes, which led to him being spotted and hired as a presenter on Top of the Pops.

One of BBC Wiltshire Sound's best-known features was the long-running soap opera Acrebury, in which all the characters were voiced by presenter and actor Gerry Hughes, for which he was awarded a Guinness World Record.

Along with a number of presenter departures, the changes led to listener protests at the station's headquarters and unflattering headlines in the local newspaper.

[citation needed] The 2000 relaunch gave listeners in Swindon separate programmes from the rest of the county, introduced in response to the rapid growth of the town and its new unitary authority status.

On 21 April 2008, 19 years after the original launch, the two stations effectively merged again and became a single entity branded as BBC Wiltshire.