[2] Metro announced he would offer a free beat and a $10,000 cash prize to whoever delivered the best rap over the backing track in an effort to deride Canadian rapper Drake.

[3] The song's title derives from rapper Rick Ross ironizing about a rumor that Drake received plastic surgery on his abs and on his nose, using the slang term "BBL",[4] which is an acronym for Brazilian butt lift.

Metro Boomin became closely involved in the feud after he, Lamar and Future released the song "Like That" in March 2024 which further escalated the conflict.

Ross responded with his diss "Champagne Moments", coining the phrase BBL Drizzy on X (formerly known as Twitter) and Instagram while promoting the song.

[14][2] Hatcher stated that he initially experimented with different music genres including country, Afrobeats and yacht rock before settling on R&B.

[15] Users on social media platforms including TikTok, Instagram and X were quick to react, releasing their own takes on the track shortly after.

[24][2] Immediately following the release of "BBL Drizzy", Drake responded in an Instagram comment, asking if Metro had really "cheffed a beat about [his] ass".