Its founder Malek Ali, a former London-based corporate lawyer in the 1980s, based its localised coverage model on news stations like LBC.

Despite this, it also includes non-business programming into its roster such as interviews with experts on personal and professional development, health, and the arts.

The station also made its foray into sports programming by having live broadcasts of Premier League matches since August 2009.

As the name suggests, the station can be received on 89.9 MHz in the greater Kuala Lumpur metropolitan area (popularly known as the Klang Valley).

The BFM CarPlay bypasses FM frequency transmission restrictions, to allow for better accessibility in Malaysia, as well as globally.