[11] Among them was Song Wan-mo, who was appointed vice president of BH Entertainment and Lee's international agent.

[23][24] In 2009, BH Entertainment would begin to establish itself as an agency housing top stars[25] with the success of its current artists[26] and by signing exclusive contracts with popular actress Kim Min-hee, who was gaining traction overseas,[27] and then-rising actress Han Hyo-joo.

[28] In 2011, CEO Son Seok-woo discussed BH Entertainment's rapid success, emphasising a customised management system for their artists' individual needs.

[29] On November 6, 2011, Apex Law Firm announced that they had signed a legal advisory contract with BH Entertainment.

[33] The company would continue to acquire many in-demand[34] and notable celebrities, including Han Ji-min[35] and former Wonder Girls member Ahn So-hee.

This was exacerbated with comparisons to actor Bae Yong-joon's KeyEast, who was finding success in contract renewals with its top stars.

Many notable actors had left BH Entertainment at the expiration of their contracts, including Han Chae-young, Go Soo, Kim Min-hee, and Ahn So-hee.

[43] That same year, BH Entertainment signed a content production agreement with Sony Pictures Television for the United States and Asia.

[48] On November 12, 2019, BH Entertainment announced that they would be purchasing a new office building in Nonhyeon-dong worth approximately ₩7.4 billion for their headquarters.

[50] In 2022, BH Entertainment co-produced the Netflix series Money Heist: Korea – Joint Economic Area with Zium Content (now High-Zium Studio).