[5] From 2009 to 2013, the investment firm KKR held 51% of the company, which became one of the world's largest music publishers during that time.

[4][22] The launch of the new BMG came amidst the 2008 financial crisis, and within two weeks of the collapse of Lehman Brothers.

[23][24] Since Bertelsmann could not supply the required funds on its own, a 51% stake was sold to financial investor KKR in 2009.

[29][30] A key step towards achieving this goal was acquiring Cherry Lane Music Publishing in 2009, which provided BMG with its first foothold in the United States.

[45] In 2013, KKR sold its stake in BMG to Bertelsmann,[46] making it the sole shareholder of the company.

[50] In 2013, the company began to represent rights to songs by Robbie Williams and the Rolling Stones.

[58][59] By acquiring Basement, BMG entered the market in Brazil,[60] one of Bertelsmann's growth regions.

[64] BMG further expanded by entering the Chinese market in cooperation with Alibaba, allowing the online company to distribute the work of musicians and composers via its web channels while securing copyrights.

[8] Today, BMG is considered a prime example of how growth platforms are created and leveraged at Bertelsmann.

[72][73][74] This label was set up in association with ex-Bros member Craig Logan and his management company Logan Media Entertainment, with Tag8 Music featuring established acts such as Pixie Lott, Roachford, and Louise Redknapp as part of its roster.

[80] In addition to Germany, BMG is present in Australia, Brazil, China, France, Italy, Spain, the UK, the Benelux countries, the United States, Canada, and Scandinavia.

[84] BMG offers musicians the services generally provided by music publishers and record labels.