[5][6] The name BRB comes after its three founders: Títo Basto, José Rodriguez and Claudio Biern Boyd, who founded BRB Internacional SAU in 1972 as a merchandising agency in Spain where the company was headquartered in Alcobendas, Madrid.

At first, BRB bought distribution rights in Spain to some of popular characters of foreign studios such as Hanna-Barbera and Warner Bros., short film and television series as The Pink Panther, Tom and Jerry, The Muppets and Charlie's Angels.

After seeing a steady growth in this sector, BRB decided to start producing their own cartoon series, but delegating the whole animation process to other companies, starting with Nippon Animation with Ruy, the Little Cid, premiering in 1980 on Televisión Española (in Japan in 1984).

In 1985, after the increase of the Japanese yen due to the price asset bubble,[8] BRB contracted Wang Films Productions in Taiwan their first international hit: The World of David the Gnome, which aired in the United States on Nickelodeon's Nick Jr. block two years later.

After that, they continued licensing successful foreign properties' rights in Spain including Pokémon, Pepsi, and The Pink Panther.