Designed by Edward Turner but substantially redesigned by Bert Hopwood and Doug Hele,[2][3] the Fury never went into commercial production due to the collapse of the BSA Group.

Featuring upswept twin silencers, the SS had an optional electric starter and indicators and 26 mm Amal Concentric carburettors.

[7] Multi-page brochure inserts were put in all of the major US motorcycle publications and BSA and Triumph were counting on the Fury and Bandit to bring them back into profitability.

Promotional photographs for the new bike (featuring BSA/Triumph Chief Stylist Stephen Mettam and British actress-model Karen Young posing in the grounds of Umberslade Hall) were produced, the Fury also having been included in the 1971 BSA customer brochure.

[2][8]BSA invested heavily in modernising and reorganising their Small Heath factory in Birmingham and the research and design facility at Umberslade Hall, with the aim of improving efficiency and becoming more competitive.