Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world.
[4] Jeff Sheets then realized that students didn't need fake assignments, but that work in the real world would be even more effective.
[5] Since them the AdLab has collaborated with dozens of advertising agencies nationwide to produce numerous national clients, including Airbnb, Gatorade, Old Spice, Nike, Volkswagen, Burger King, L'Oreal, EA Sports, the UNICEF Tap Project, Doritos, Haagen Dazs, Holiday Inn, Nestle, Ford, Verizon, General Mills, Taco Bell, Levi's, Spotify, Amazon, and more.
[6][7][8] As a volunteer agency with the Ad Council, the AdLab has produced projects for the Library of Congress, the Office of National Drug Control Policy, the Coalition for Healthy Children, the American Cancer Society, and the United States Forest Service.
BYU Adlab graduates have gone on to work for notable ad agencies across the country, including Ogilvy, Leo Burnett, Wieden+Kennedy, Crispin Porter + Bogusky, Goodby, Silverstein & Partners, McCann Erickson, Deutsch LA, TBWA\Chiat\Day, and more.