Babble was an online magazine and blog network targeting young, educated, urban parents.

[2][3] Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.

[6][7] The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features.

The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.

[10] Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.