"[2] In April 2016, Baby Buggy renamed to GOOD+ Foundation (and eventually rebranded to Good+Foundation in June 2019) to better communicate its model: pairing donations of essential children's and family items with transformational programs.
[3] Good+Foundation grants donations of products and services to programs that have demonstrated a capacity to address family poverty in three focus areas: supporting new mothers, investing in early childhood and engaging fathers.
Through the generous support of donors and volunteers, GOOD+ Foundation has donated over $50M worth of items through its partner network across the United States.
Financial support for the organization comes through its board of directors, the Friends of GOOD+ NY and LA groups, other private individuals, corporations and foundations.
[4] The organization has been rated 4 stars by Charity Navigator for six consecutive years and received national accreditation from the Better Business Bureau Wise Giving Alliance.