A limited edition USB stick was later released, containing a weblink to an exclusive documentary as well as a competition to see the Fratellis in New York City on 23 March 2007.

Time magazine named "Baby Fratelli" one of "The 10 Best Songs of 2007", ranking it at number 10.

Writer Josh Tyrangiel, while criticizing the band's lack of originality, and the derivativeness of the song, praised the "unapologetically glammed up, eight ball of a rock song", which he called "a high-energy ode to the thrill of stupidity, thus its prominent place on the Hot Fuzz soundtrack.

The video was filmed in Manchester in December 2006 and shows the Fratellis playing on the roof of the Asia House apartment building on Princess Street, as well as showing clips from the 2007 movie Hot Fuzz, which features "Baby Fratelli" on its soundtrack.

The song was featured in the season two intro of the NBC comedy series Community.