Alexander Leon Gumuchian (/ɡʊˈmuːtʃən/;[4] born June 30, 1995), known professionally as bbno$ (pronounced "baby no money"),[5][6] is a Canadian rapper and singer.

He is best known for his 2019 single, "Lalala" (with record producer-songwriter Y2K), which peaked at number ten on the Canadian Hot 100; for his 2021 track "Edamame" (used in several film trailers and soundtracks); and for his collaborations with American rapper Yung Gravy.

[10] Gumuchian claims that he was good with rhythm and that he enjoyed playing the djembe, but did not listen to music for recreation until the age of 15.

[10] Gumuchian started working with music after experiencing a back injury which prevented him from pursuing his dream as a professional swimmer.

[12] Gumuchian began simply making music for enjoyment with this group of friends who later deemed themselves Broke Boy Gang.

[5] He began posting tracks on SoundCloud in September 2016 under the moniker of "bbnomula" where he quickly gained millions of streams and followers.

[16][17] In late 2019, bbno$ released his second studio album, Recess, which draws inspiration from the Disney series of the same name, and includes features from Y2K and Trippy Tha Kid.

It includes the singles "Goodness Gracious",[27] "You Need Jesus",[28] and "Nightmare on Peachtree Street" featuring Freddie Dredd.

[29] In 2024, bbno$ has currently released six singles, "BPOT (Bills Paid on Time)"; "Pho Real" (with Vietnamese rappers Low G and Anh Phan), "Lil Freak" (featuring YouTuber-streamer penguinz0 in the music video), "It Boy", "two", and "Meant to Be".