A music video for the song was directed by Derek Blanks and longtime contributor Frank Gatson Jr. "Baby Mama" was written by Norwood, Chance the Rapper, Akil King, and Kimberly "Kaydence" Krysiuk, and produced by the former along with Hit Boy and LaShawn Daniels for seventh studio album B7 (2020).

[4] Commenting on their collaboration, Norwood noted: "Chance is a mother lover, he’s all about his family, his daughter, and I just thought that it would just be cool for him to jump on it, because it’s such an upbeat fun song.

[5] Lyrically, the song has the singer detailing her love for her daughter Sy’rai over a "horn-heavy beat, celebrating the teen’s talents and ability to shine.

Brittany Spanos, writing for Rolling Stone, described the song as "joyful from the jump,"[3] while Stephen Kearse from Pitchfork praised the "colorful and springy arrangements" on "Baby Mama."

That’s enough time to mentally prepare for a phone call, send a thoughtful gift over, or dedicate Brandy’s new song "Baby Mama" to the mother figures in your life.

[18] "Baby Mama" was filmed at the Fat Eye Studios in Los Angeles in the week of January 29, 2020,[19] prior to social distancing and the COVID-19 pandemic.

[21] The video draws inspiration from Fosse-style choreography and the 1969 musical film Sweet Charity, specifically from actor Sammy Davis Jr. performance of the song "The Rhythm of Life".

Donning an array of colorful suits and jackets, Norwood performs a series of dance sequences with the dancers, fusing contemporary jazz and hip-hop stylings.