As recently as the 1980s, bachata was considered too vulgar, crude and musically rustic to be broadcast on television or radio in the Dominican Republic.
[6] Prior to the 1960s, at the time of Trujillo's dictatorship accompanied by censorship, the word bachata meant an impromptu party in el campo, characterized by its melancholy and bittersweet lyrics, singing, and dancing.
[6][9][10][11] As a result, bachata became synonymous with poverty, delinquency, lack of education, and prostitution to the middle and upper-class Dominican society.
[8] Establishments like colmados in el campo bought popular bachata recordings and played them on jukeboxes for their customers to listen to while shopping.
Following Calderon's bachata debut, recordings by the likes of such as Rodobaldo Duartes, Rafael Encarnacion, Ramoncito Cabrera, El Chivo Sin Ley, Corey Perro, Antonio Gómez Sacero, Luis Segura, Louis Loizides, Eladio Romero Santos, Ramón Cordero were also released.
Ramon Pichardo, an entrepreneur, offered bachateros the option to finance records—paying the service fee in installments—and publish them on a record label.
[6] Singers such as Melinda Rodriguez and Tatico Henríquez were a few of the rural artists who were able to take advantage of this opportunity and start careers in the Dominican music industry.
[6] Bachata music had lyrics with sexual meaning or references, which was frowned upon by middle-upper-class Dominicans because bachateros did not have academic backgrounds.
Even so, many Bachateros performanced in bars, brothels, and small venues in poor city neighborhoods and el campo.
[15] Despite its unofficial censorship, bachata remained widely popular, while orchestral merengue benefited from the country's major publicity outlets.
Blas Durán took la musica de amargue and "introduced musical innovations such as an electric rather than acoustic lead guitar, faster tempi, and multitrack recording.
"[6] Due to popular demand, more radio stations began playing bachata, and bachateros soon found themselves performing on television as well.
Other Dominican bachateros that emerged from this time period were Marino Perez, Silvestre Peguero, and Leonardo Paniagua.
[6] Juan Luis Guerra played a pivotal role in bringing bachata music to an international audience, extending its reach beyond its Dominican Republic origins.
Dance studios began to incorporate this modernized version of bachata, teaching enhanced techniques and more elaborate movement patterns, reflecting the genre's dynamic progression.
By the early 1990s, the sound was further modernized and the bachata scene was dominated by two new artists: Luis Vargas and Antony Santos.
By 2011, former Aventura member Romeo Santos also joined the fusion bandwagon, releasing several new albums which became popular in the US and other Western countries.