Back Bay is a local descriptive being on the opposite side of a peninsula from Letete.

[1] It is the centre of a large aquaculture operation and is also home to the Back Bay Elementary School.

[2] In 1866 Back Bay was a farming and fishing community of about 30 families.

The in 1871 was 200 people, growing to 300 by 1898 with a post office (established in 1872),[3] two stores, and two churches.

[4] Back Bay was home to a Connors brothers sardine factory for many years until its closure in the late 1990s A process called Integrated multi-trophic aquaculture in the Bay includes Atlantic cod,[5] saccharina latissima (sugar kelp), alaria esculenta (winged kelp), blue mussels, and Atlantic salmon, produced in a collaborative project by the University of New Brunswick and Fisheries and Oceans Canada, and Cooke Aquaculture.