It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008, and sold 40,000 jars within six months.

[7] Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and used social networking sites to raise awareness of their company.

"[9] In 2010, Jon Stewart again lampooned Baconnaise with a fake clip of the billboard in Times Square that drew a response from J&D's Foods.

Lefkow stated that developing and refining the taste of Baconnaise resulted in him having "nothing but bacon and mayonnaise for breakfast for the next six months" to compare their product to the real thing.

[12] Baconnaise contains no bacon, artificial flavors, or MSG, but the actual process and ingredients in the product are a trade secret.

[3] A complete list of the ingredients includes: soybean oil, water, egg yolk, gluconic acid, yeast extract, stabilizer (microcrystalline cellulose, modified food starch, xanthan gum, guar gum, gum arabic), cultured dextrose, salt, sugar, dehydrated garlic, paprika, dehydrated onion, spice, natural smoke flavor, natural flavors, tocopherols, calcium disodium EDTA, and autolyzed yeast extract.

[15] Will Goldfarb of the website Serious Eats reviewed Baconnaise, stating, "[it] works fairly well as a sandwich condiment, but the assertive smokiness can overpower mild ingredients.

[18] Original recipes featuring animal fat-infused mayonnaise, including Baconnaise, were covered on the Serious Eats website.