The film stars Vijay in the main lead role as a college brat who turns into a kickboxer to prove himself.
[1] Sri Badrinatha Moorthy aka "Badri" is a happy-go-lucky youth who spends his days roaming around with his friends Azhagu, Howrah, and Joot; ogling girls; and repeatedly failing his exams.
One day, Badri meets Mamathi, who is a rich college girl, and poses as a wealthy industrialist's son in order to impress and love her.
Mamathi falls for Badri's lies and soon expresses her love to him, but when she finds out the truth, she breaks up with him and insults him in front of his father.
Art director G. K. hired 200 technicians to create a high tech complex in Vahini studios for the film.
Martial arts expert Shihan Hussaini helped with the production and features in the film in a guest appearance.
[12] The film teamed up with Coca-Cola for their publicity campaign after Vijay had signed on to the soft drink company as a brand ambassador.
[citation needed] The Hindu reported that the film "Badri clearly reveals the diligence and sincerity of Vijay.
[18] Tamil Movies Cafe wrote "Badri moves at a fairly neat pace in the earlier part, lags a little later, and then picks up speed towards the end.
[20] Chennai Online wrote "Bhadri' moves at a fairly neat pace in the earlier part, lags a little later, and then picks up speed towards the end.