Established in 1915 in Cebu, Philippines, with its bilingual predecessor, Nueva Fuerza, it was published every Friday until it ceased operations at the outbreak of the war in 1941.
The period between 1916 and 1935 likewise marked the steady decline of Spanish as a lingua franca in Cebu and the rise of Cebuano publications.
[6] One of the chief concerns of the writers of Bag-ong Kusog and the press was the changing attitude towards Spanish-era social customs and traditions[8] particularly among young people that was attributed to the secularism brought by the Americans.
[10] In addition, Bag-ong Kusog published Dr. Gardeopatra Gador Quijano's Lourdes, the first ever feminist novel written in the Cebuano language, with its advocacy for women to exercise their right of suffrage, through serialized printing in its August to September 1939 issues.
[12] Additionally, it was also one of the crucial instruments in developing the art of Cebuano essay and journalism, as well as publishing the works of writers of short story which became popular in the early part of the 20th century.