[2] Alexander Schauss did extensive research into the effects of the color on emotions at the Naval Correctional Facility in Seattle, and named it after the institute directors, Baker and Miller.

[3] In the late 1960s, Alexander Schauss, who now operates the American Institute for Biosocial Research in Tacoma, Washington, studied psychological and physiological responses to the color pink.

Schauss then postulated that the reverse might also be true; color might cause emotional and hormonal changes, and various wavelengths of light could trigger profound and measurable responses in the endocrine system.

[1] Results of a controlled study by James E. Gilliam and David Unruh conflicted with Baker–Miller Pink's purported effect of lowering heart rate and strength.

[4] Some researchers believe that the symbolism of the femininity of pink would be a bias in the results of Schauss's studies, highlighting in particular the over-representation of male prisoners in the participants.