Prabhu and his Facebook friend Kamini (Parvathy Nair) also move to the same place where he tries to confess his love to Manoja.

After the release of Pudhupettai (2006), director Selvaraghavan set up a production company, White Elephants, along with Yuvan Shankar Raja and Arvind Krishna.

He announced the team's first project, Idhu Maalai Nerathu Mayakkam, which began filming in November 2006.

The team shot scenes with Karthi, whose debut film, Paruthiveeran, was awaiting release, and Sandhya.

[4] The film was stalled, in early 2007, due to Arvind Krishna's decision to leave White Elephants.

[5] Midway through the production of Aayirathil Oruvan, Selvaraghavan relaunched Idhu Maalai Nerathu Mayakkam in November 2008 and filming started with a new cast of Dhanush and Andrea Jeremiah in the leading roles.

The film was described to be a "quick project" with Selvaraghavan and Dhanush's sister, Vimalageetha taking up the production reins.

In August 2009, the film was launched again for the third time with a first schedule planned in Hyderabad and Selvaraghavan taking over exclusively as producer.

[7][8][9] However the film was yet again abandoned in October 2009, and he began work on another project Maruvan (later titled Irandam Ulagam) with the lead actors instead.

[10] The film was relaunched in mid-2014 under the truncated title Maalai Nerathu Mayakkam, with Selvaraghavan's wife Gitanjali announced as the new director.

[12] Parvathy Nair shot for a small role in the film during late 2015, featuring in the title song and a few scenes.

[14] Writing for The Hindu, Sudhir Srinivasan said "Gitanjali opens the film with a line that goes, "It's difficult to explain some love stories.

"[15] S Saraswathi of Rediff.com rated the film 2.5 out of 5 and wrote "Maalai Nerathu Mayakkam is a far cry from your regular love stories and their phony over-top-characters, yet as you leave the theater, you feel strangely untouched by the director’s attempt at an emotional assault".