Significant events includes the Parada ng Lechon (every June 24) and the Feast of Immaculate Conception celebrated annually every December 8.

[10] Spanish writer and historian Wenceslao E. Retana recorded the lyrics of a popular Kundiman when he visited Batangas in 1888.

The towns position on the basin of a good harbour was one of the reasons it became the first lands for local settlements in the Philippines, with existing records of local indigenous residents exchanging barter goods with Chinese traders dating back to the mid-14th century.

[12] In 1578, Balayan covered the modern-day municipality and some areas of Calaca, Calatagan, Lian, Nasugbu and Tuy.

[14] Despite the presence of Spanish forces protected by the newly built stonefort in nearby Maynilad or Manila, Fort Santiago and Fort Intramuros Philippines, due to its natural harbor, a number of areas around the archipelago were often become launching grounds of counterattacks from the seafaring Moro people.

These events prompted local Spanish officials to set up a fort to prevent yearly Moro counterattacks.

The town is bounded on the north by Tuy, north-east by Nasugbu, east by Calaca, west by Lian, south-west by Calatagan, and south by Balayan Bay.

The main language used by the people in Balayan is Tagalog but some can still speak and understand basic Spanish[citation needed].