In 2009, Scholl accepted a position as president, Local Integrated Media at NBCUniversal[10] and Brad Navin was appointed CEO.

[11] In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million.

[20] YouTube users have expressed concerns about The Orchard claiming copyright ownership of music used in user-generated content that may or may not belong to them.

The article states that erroneous claims are removed by The Orchard Team after review upon email communication with their dispute department.

However, they are not timely in their response, which leads some YouTube users (or copyright/original content owners/creators) to believe The Orchard is attempting to acquire AdSense revenue falsely from claims that go undisputed.

[21][22] The Orchard along with Rumblefish Inc. was subject to a 2019 copyfraud dispute regarding a public domain performance by the United States Navy Band uploaded onto YouTube.