The company has published several successful authors and is located under the arcades of Galleria Vittorio Emanuele in Milan.

Founder members were Ettore Baldini, Antenore Castoldi, Alceste Borella, and the poet Gian Pietro Lucini,[1] who had acquired the small publishing house Galli and Omodei and then renamed it as Baldini & Castoldi.

[6] In 1940, the management was renewed with the arrival of Enrico Castoldi that opened more to the presence in the catalog of foreign authors, especially Hungarian.

[12] A key role in the revitalization of the brand was given by the success of the humorous books by Gino and Michele and then by Va dove ti porta il cuore, a novel written by Susanna Tamaro which became in a short time an international bestseller.

[1] Some of the publisher's most successful authors include Enrico Brizzi, Giorgio Faletti, Fabio Geda, Gianluca Arrighi, Antonio Pennacchi, Aldo Busi,[5] and since 1993 also Paolo Mereghetti with his Dictionary of the Film.