The rebranded club retained Putra Samarinda's top-tier rights to compete in the 2015 Indonesia Super League season.

[4][5] PT Bali Bintang Sejahtera Tbk released as much as 2 billion shares of the total issued and paid up capital after the initial public offering (IPO).

The new owner wanted the club to attract the local Balinese fans from all corners of the island and rise as the pride of Bali.

[10] In the first Liga 1 season in 2017, Bali United struggled in their first two matches, leading to the sacking of head coach Hans-Peter Schaller.

However, the controversial decision from organizers to use the head-to-head results in crowning the Indonesian Police club Bhayangkara despite having the exact same points.

[20] After a decent start in defending its title in the 2020 season, Bali United faced another mid-competition stop after the league was suspended due to the COVID-19 pandemic in March 2020.

The reason was that by collaborating with an apparel company, the price of the team jersey would soar out of reach from the Balinese masses that support the club.

From a business standpoint, it was feared that it could disrupt merchandise sales as no other club in Indonesia had better success in selling authentic jerseys than professional managed Bali United.

[26] Multistrada Arah Sarana products (Corsa and Achilles tires), Indofood, and YCAB Foundation are the sponsors that always appear on the jersey to this day.

[31] Before moving to the stadium, Bali United spent in excess of IDR 5 billion to renovate it to meet the standard of Indonesia Super League.

[33] Bali United has continued to upgrade the facility, including adding a store, cafe, and playland around the stadium.

[38] Bali United has three mascots representing the north, east, and south tribunes of Kapten I Wayan Dipta Stadium.

[40] Basudewa Curva Sud in 2019 introduced a mascot to represent the south tribune called Wabol, which stands for Waraha Bola.

It features news updates, player and staff interviews, match highlights (of the first team and the youth squad), and other themed programs.

Bali United CEO Yabes Tanuri said the launch of the application is based on the awareness of the importance of technology for marketing development and interaction of a club with its supporters.

[47] Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply.

In February 2019, Bali United opened an eSports department named Island of Gods (IOG), becoming the first professional football club in Indonesia to do so.