Ball4Real

Ball4Real was the name of a traveling basketball exhibition and competition which made its debut in June 2007.

Games tended to be characterized by complicated dribbling, ballhandling, and passing, acrobatic slam dunks, and a looser interpretation of rules.

[1] Ball4Real was created by former members of the AND1 streetball team as well as Lisa Fusco, the former general manager of the AND1 Mixtape Tour and present Ball4Real CEO.

The players and Fusco were all part owners of the tour.

On July 14, 2008 Demetrius "Hook" Mitchell signed a contract with the Mountain Dew sponsoring agency.