Launched in 1969 (presumably in response to the growing popularity of Tolkien's works[1]), the series reissued a number of works of fantasy literature which were out of print or dispersed in back issues of pulp magazines (or otherwise not easily available in the United States), in cheap paperback form—including works by authors such as James Branch Cabell, Lord Dunsany, Ernest Bramah, Hope Mirrlees, and William Morris.
Envisioned by the husband-and-wife team of Ian and Betty Ballantine, and edited by Lin Carter, it featured cover art by illustrators such as Gervasio Gallardo, Robert LoGrippo, David McCall Johnston, and Bob Pepper.
In addition to the reprints comprising the bulk of the series, some new fantasy works were published as well as a number of original collections and anthologies put together by Carter, and Imaginary Worlds, his general history of the modern fantasy genre.
[4] All books in the "series proper" bore a distinctive Unicorn's Head colophon on the cover and included an introduction by Carter.
Two volumes published after retirement of the Unicorn's Head colophon were evidently intended for the series.