Ballantine Beer enjoyed a high level of success into the early 1960s, however, by the mid-sixties, the brand began losing popularity.

[1] The new owners closed the original brewery in Newark, started brewing elsewhere, and did not strictly adhere to Ballantine's recipes.

[3] The general consensus is that, under the stewardship of Falstaff, the beers remained faithful for a time to their original flavor profile.

They stopped brewing the IPA in 1996, and gradually all of the beers were discontinued with the exception of the flagship Ballantine XXX Ale.

The use of distilled hop oil was discontinued until 2014 when Pabst Brewing Company relaunched a new version of Ballantine IPA.

Because he had no recipe, he relied on analytical chemistry reports from as far back as the 1930s that tracked the ale's attributes (alcohol, bitterness, gravity level).

Blue Ribbon is a partnership between American beer entrepreneur Eugene Kashper and TSG Consumer Partners, a San Francisco–based private equity firm.

[11] Because Ballantine XXX Ale has in recent years been widely sold in 40-ounce bottles, it is often lumped together with Olde English 800 and other malt liquors in the public mind.

Pabst revived Ballantine India Pale Ale to enter the craft beer market.

In July 2015, during an interview with John Holl, Kashper hinted at the possibility of building a small brewery in Newark, NJ, where the company was founded.

According to legend, Peter Ballantine was inspired to use the symbol when he noticed the overlapping condensation rings left by beer glasses on a table; however, this logo was not created until 1879.

[17] In some advertising campaigns in the mid-1900s, Peter Ballantine was referred to as "Three-Ring Pete"; however, it is unknown if this was his nickname when he was alive.