FriulAdria was found as Banca Cooperativa Popolare di Pordenone in 1911, as an urban co-operative bank.

According to the Bank of Italy, in the eve of the acquisition on 31 March 1998, FriulAdria had 54 branches in Friuli Venezia Giulia and 33 branches in Veneto, with a market share of 29.4% in the Province of Pordenone before the merger, or pro-forma 35.3% after the merger (adding the market share of Intesa), which was ahead Credito Italiano (21%) and aforementioned C.R.

In 1999, the former shareholder fully subscribed the warrants of FriulAdria's shares, made Banca Intesa's ownership ratio reduced to 66.47%.

The disinvestment was also a prevention of a monopoly market share, as stated by the Italian Competition Authority (AGCM),[11] due to the extensive network of Cassa di Risparmio del Friuli Venezia Giulia (ex-C.R.

In 2011, Crédit Agricole further withdrew from Intesa Sanpaolo Group, as well as acquiring 96 branches from it.