Talent manager
This frequently involves how they advise and counsel talent concerning professional matters alongside the making of long-term plans and other personal decisions that may affect the entertainer's career.
Depending on the nature of the organization that the individual administers, they may play a comparatively active role in both the day-to-day lives of musicians as well as contribute in some fashion to recording related choices.
[2] Talent agents have the authority to make deals for their clients while managers usually can only informally establish connections with producers and studios but do not have the ability to negotiate contracts.
In the United States, a notable early example was the Association of Talent Agents, which was formed in Los Angeles, California in 1937.
The manager's main job is to help with determining decisions related to career moves, bookings, promotion, business deals, recording contracts, etc.
That said, a manager should be able to read and understand and explain a contract and study up on the long-term implications of contractual agreements that they, the bands, and the people they do business with, enter into.
With an unsigned act, music managers may assume multiple roles: graphic designer, publicist, promoter, and handling money and finances.
The manager can assist singers, songwriters, and instrumentalists in molding a career, finding music producers, and developing relationships with record companies, publishers, agents, and the music-loving public.
The duties of an active music manager may include supporting the band's development of a reputation for the musician(s) and building a fan base, which may include mastering and launching a demo CD, developing and releasing press kits, planning promotional activities, creating social network identities for bands, and booking shows.
Despite the dominant presence of digital media in the music industry, there are many typical strategies that even the most modernized managers must adhere to in order to reach the managerial goals effectively.
The internet has made it both easier and harder to attract the attention of fans and the press, as both outreach and industry saturation increase.
In the article, Davenport quotes Jon Ostrow saying, “Social media is a conversation tool – that’s it”, acknowledging that there is potential for sparking conversation and building a fan base, but suggesting that social media does not necessarily live up to the potential for success that people in our modern culture seem to give credit.
By personalizing her online activity, creating an experience, engaging, and providing exclusivity to her fans through social media marketing, Lady Gaga was able to achieve incredible levels of success with her music career.
[10] Striking a tentative compensation agreement that can be renegotiated after three or four months is recommended, and the rate of pay is generally based on commissions of 20-80%, or more, of performance and commercial incomes.
[citation needed] This amount depends on the level of development the band or artist is at and the experience, networks and resources of the manager.
