All the anime intellectual property and production divisions of Sunrise that target children and family were transferred to Bandai Namco Pictures.

[1] The company sought to focus its resources on creating new intellectual properties (IPs) and marketable characters, and required faster planning and development time to satisfy these demands.

[4][5] The company's first project was Aikatsu!, an anime based on the Bandai trading card arcade game of the same name which had been produced by Sunrise until that point.

[3] In addition to working on pre-established franchises, Bandai Namco Pictures would produce several original projects, such as the stop-motion animation series Milpom!

[7] The company hoped the success and productivity from the Osaka Studio could allow for additional offices to be opened in Japan and eventually overseas.