The song, produced by group member Tataee and mixed by longtime collaborator Cristi Dobrică, was released as a stand-alone digital download single on April 24, 2017 by Casa Productions in Romania.
The song's accompanying music video, directed by Alin Surdu, depicts a number of fictitious characters experiencing a stylized struggle for fiscal comfort, while also featuring the members of the group and singer Michel Kotcha performing their verses and chorus, respectively.
[4] Preceding the single's release, a randomly chosen fan who had won a contest was invited to attend a private listening session with the band's members at the Ines Sound & Video studios in Bucharest, where the track was recorded and produced.
Lyrically, the song explores the group's somewhat tumultuous and ambivalent relationship with wealth and the influence and impact their long-running public social status has had on them, while reflecting on their modest beginnings in the Romanian music industry in the early 1990s and celebrating their lack of compromise in their financial and artistic ventures.
The video was shot in black and white entirely and features the group and singer Michel Kotcha performing their parts of the song, while also depicting various fictitious characters, portrayed by actors Andrei Runcanu, Mădălina Craiu, and various other extras, struggling to achieve and maintain their financial status.