Banner was formed in January 1922 as the flagship label of the Plaza Music Company of New York City.

[7] As part of the ARC-BRC combination, it no longer enjoyed a flagship status accorded to Melotone among the budget labels.

[14] Banner discs are found throughout the United States, indicating their popularity as Plaza's flagship label.

Most Banner discs found today exhibit considerable wear and surface noise, but they are still valued by virtue of the selections.

Also scattered around these B sides are tunes by Luis Russell, Duke Ellington, small groups from the Ben Pollack orchestra, among others.