The gay bar operated at multiple locations in Zona Romántica, using a series of nicknames for differentiation.

Finley originally acquired the business license for a bar called Frida's which had been operating on Lázaro Cárdenas, and kept the name.

[4] Frida's Kitchen has served holiday meals for Thanksgiving, Christmas, and New Year's Eve.

[5][6] In 2019, Ed Walsh of the Bay Area Reporter called Bar Frida "an LGBT Puerto Vallarta institution".

He said the "fabulous" bar "serves up comfort food at bargain prices" and wrote, "It's a great place to mix it up with locals, with some of the best drinks in town.