[2] Her father, Witold Hulanicki, was assassinated by the nationalist organisation Lehi in Jerusalem in 1948,[2][3] and the family moved to Brighton, England.

Hulanicki sold her first designs through a small mail-order business[6] that was featured in the fashion columns of newspapers such as the London Daily Mirror.

[6] It became a hangout for artists, film stars and rock musicians, including Mick Jagger and The Rolling Stones, David Bowie, Marianne Faithfull and Cathy McGowan, presenter of British pop/rock TV programme Ready Steady Go!.

In the shop, a young clientele bought affordable mini-skirts, floppy felt hats, feather boas, velvet trouser suits and unisex tee-shirts dyed in rich, muted colours.

British retailer Topshop opened a New York City store in April 2009, and later that month launched a collection featuring Hulanicki's designs.

[12] The new brand will be sold exclusively to trade buyers on BrandLab 360's digital showroom and was created after Hulanicki met with the platform's founders in Miami, where she is now based.