Barceló has its plant and distillery in San Pedro de Macorís.

The optimum product was obtained by experimenting with different brands on the local market, and in 1950, the Ron Barceló brand was launched with the products Barceló Blanco and Dorado (white and gold rums respectively), which were an immediate success.

Some 20 years later, Ron Barceló Añejo (a mature rum), was added to the portfolio.

still produces only Ron Barceló, which is sold in over 50 countries, ranking it the 4th largest exporter of rum in the world.

[4] Developed in San Pedro de Macorís, in the east of the Dominican Republic, are built several plants for alcohol aging, elaboration, bottling, storage of packaged and finished products, a laboratory, sensory evaluation, amongst others.