The phenomenon developed during the Romantic era, when Samuel Taylor Coleridge, John Keats, William Hazlitt, and others all described Shakespeare as a transcendent genius.
Shaw's distaste for this attitude to Shakespeare is anticipated by William Cowper's attack on Garrick's whole festival as blasphemous in his poem The Task (1785).
Voltaire traveled to England in 1726, and attended the Theatre Royal, Drury Lane several times, seeing multiple of Shakespeare's plays.
[9] "This King Shakespeare," the essayist Thomas Carlyle wrote in 1840, "does not he shine, in crowned sovereignty, over us all, as the noblest, gentlest, yet strongest of rallying signs; indestructible".
Such a calmness of depth; placid joyous strength; all things imaged in that great soul of his so true and clear, as in a tranquil unfathomable sea!
", and complained of his "monstrous rhetorical fustian, his unbearable platitudes, his sententious combination of ready reflections with complete intellectual sterility".
He contends in the work that Shakespeare "invented" humanity, in that he prescribed the now-common practice of "overhearing" oneself, which drives one's own internal psychological development.