Bitti Mishra, a tomboyish girl in Bareilly, runs away from home after yet another failed attempt at arranged marriage.

She returns home and decides to track down the author, mentioned on the back cover as 'Pritam Vidrohi', happy and hopeful about the fact that there exists someone who could love her the way she is.

The bookshop owner directs her to Chirag Dubey, a young man who owns the printing press where the book was published.

Bitti, however, is unaware of the fact that Chirag is the book's original author, having written it five years ago after his ex-girlfriend, Babli (the Barfi of the novel) married someone else.

Bitti is initially shocked at the ruffian-like behaviour of Vidrohi (a ruse, intended as part of Chirag's plan), having imagined him in different light from having read his letters.

The music of the film is composed by Tanishk Bagchi, Arkk, Samira Koppikar, Sameer Uddin and Vayu while the lyrics of the film were written by Arko Pravo Mukherjee, Tanishk Bagchi, Shabbir Ahmed, Puneet Sharma, Abhishek Verma and Vayu.

The first song of the film "Sweety Tera Drama" sung by Dev Negi, Pawni Pandey and Shraddha Pandit was released on 24 July 2017.

[8] Samruddhi Ghosh of India Today appreciated the performances of the actors saying that, "The strength of Bareilly Ki Barfi is its cast.

She concluded her review by saying that, "After Nil Battey Sannata, director Ashwini Iyer Tiwari brings us another engaging watch.

[9] Rajeev Masand of News 18 gave the film 3/5 stars and said that, "It's a sweet, inoffensive romantic comedy based on a slim premise, but buoyed by strong performances, the unmistakable charm, and texture of small-town India, and garnished with moments of crackling humor.