Bartlet for America

The episode features Leo McGarry, the White House Chief of Staff, testifying before a congressional committee after it is revealed that the administration has been covering up the President's multiple sclerosis.

In trying to persuade him to run for President, Leo pulls out a cocktail napkin, licks it, and sticks it on a nearby easel, revealing that it reads "Bartlet for America".

A recess is called when Leo, while being questioned by Congressman Darren Gibson, admits that Bartlet had a previously undisclosed multiple sclerosis "attack" while campaigning for office, on the night of the third debate.

Leo tells his lawyer that on the night of the debate, he was meeting with Gibson, then a CEO, and another wealthy individual; he trying to shore up the campaign's money.

[5] Travers quipped that if NBC had sold framed "Bartlet for America' napkins, they would have made more of a profit than their selling Friends coffee mugs.

He also commented that the scene with Cliff Calley and Gibson was not realistic, but that Sorkin made it believable through "impeccable timing, careful framing, and touching performances".

The "Bartlet for America" cocktail napkin and slogan has seen significance and reprisal beyond the episode it was featured in.