Democrats have long hoped to make Texas competitive, and the state has a large population of Hispanic-Americans, African-Americans, and other Democratic-leaning constituencies.

[1] The group sees its goal of winning elections in Texas as requiring a long-term commitment, with the need to identify and mobilize Democratic-leaning voters.

[5] Political demographer Ruy Texeira suggested one of the goals of the group would be to raise turnout among educated, relatively liberal white voters in large metropolitan areas, such as in Houston and Dallas.

[1] In 2015, Battleground Texas established an advisory board that includes Brown, Bird, Congressman Joaquin Castro, and former Dallas Mayor Ron Kirk.

[1] Additionally, the group sought to apply an insight of political scientist Marshall Ganz, who found that friends and neighbors are much more effective in persuading people to vote than are other campaign workers and volunteers.

[10] Battleground Texas opposed legislation by State Representative Jim Murphy of Houston, which requires training every two years for deputy registrars.

[27] Of the 2014 elections, Texas Republican Party Chairman Steve Munisteri said, “There's no question that in the last couple of weeks we changed our goal from winning to annihilating them [the Democrats].

[31] Abbott's campaign placed an "unprecedented Republican" emphasis on winning Hispanic votes in an effort to block the long-term plans of Battleground Texas.

[33] U.S Senator John Cornyn has created a website called "Keep It Red" dedicated to opposing Battleground Texas and appealing to minority voters.

[35] Project Veritas, an undercover documentary operation run by conservative activist James O'Keefe, has released multiple recordings of Battleground Texas volunteers and organizers.

[39] Two special prosecutors – John Economidy, a Republican, and Christine Del Prado, a Democrat – assigned to investigate a legal complaint based on the work of Project Veritas determined that Battleground Texas did not violate any laws.

According to the prosecutors' report, “The Veritas video was little more than a canard and political disinformation.” San Antonio Judge Raymond Angelini dismissed the case on April 4, 2014.