[2] In 2000, businessman Charles T. "Ted" Bauer donated $40 million to the College of Business Administration, which was named after him in recognition of his generosity.

The hall is named after Michael J. Cemo, a University of Houston alumnus and former president and CEO of AIM Distributors, who donated $3 million to the college.

The current dean of the Bauer College is Dr. Paul A. Pavlou, a preeminent scholar in digital business strategy, data science, and information systems.

The College has five academic departments: Accountancy and Taxation, Decision and Information Sciences, Marketing and Entrepreneurship, Finance, and Management.

Certificate areas include: The AIM Center for Investment Management is a business center at Bauer that teaches undergraduate and graduate business students about corporate finance, accounting, information technology, marketing and other disciplines.

[13] The Cougar Fund is rated third student stock analysis team in the world and number one (2008) in the United States.

[17] Launched in 2004, the Sales Excellence Institute is built on three pillars: research, executive education and degree programs.

SEI Executive Director Michael Ahearne has served as editor-in-chief of the Journal of Personal Selling and Sales Management.