Owned by Charter Communications, it currently serves the Tampa Bay area including Hillsborough, Pinellas, Manatee, Polk, Pasco, Hernando, and Citrus counties.

In 2002, Bay News 9 was the first TV station in the area to provide a VIPIR Doppler weather radar system.

On Monday, January 5, 2009, Bay News 9 launched its upgraded doppler radar system called Klystron 9.

The Klystron 9's dual-pole technology even tells meteorologists the sizes and shape of raindrops and makes the distinction between rain and ice.

In December 2008, Jen Holloway left the station to join the parent company, Bright House Networks, as a marketing spokesperson.

The channel also operates news bureaus in Tampa, Bradenton, New Port Richey and Spring Hill; as well as at the offices of the Citrus County Chronicle in Crystal River and The Ledger in Lakeland.

In 1999, Bay News 9 introduced "Health Team 9," a team of practicing doctors (Steven Seltzer, Robert DiMasi, Jacentha Buggs and Linda McClintock) and a licensed psychologist (Steve O'Brien) employed by the channel to serve as experts reporting on a variety of medical issues.

The format returns to the "original" news cycle, with "Extra" segments appearing at 23 and 53 minutes past the hour during the primetime and overnight newscasts.

The HD feed is carried on Charter Spectrum digital channels 1009 and 1209; it was launched in the spring of 2006, which resulted in the debut of an extensive graphical overhaul to Bay News 9.

In 2010, the channel began Spanish language game telecasts from the Tampa Bay Rays and Miami Marlins Major League Baseball, and Orlando Magic NBA franchises.

However, soon after Charter assumed control of the company, InfoMás was discontinued (despite popular demand) on November 20, 2017, due to most of the Hispanic population in the area watching Bay News 9's English coverage.

The channel was launched in 1999 as Bay News 9 Weather Now, and originally provided local forecasts 24 hours a day.

After Bright House Networks became Charter Spectrum, Travel Weather Now has been replaced by TV Guide in the bottom screen and a simulcast of Bay News 9 on top.

It features segments conducted by Bay News 9 reporter Virginia Johnson, which focuses on people and places within the Tampa Bay entertainment scene, as well as cooking segments (hosted by Roy DeJesus), restaurant and wine reviews, celebrity interviews, and holiday features.