Slogans of the United States Army

"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.

Public announcements on broadcast television, and highway roadway signs advertised slogans during a time of a national draft of young men 18 to 34 years of age.

The advantage of volunteering for service as opposed to being drafted was the option to choose which career field you wanted to serve in along with the first unit and/or location of assignment.

[8] Carter's original concept sheet, with words "Be All That You Can Be", is now part of a permanent collection at the US Army Heritage Center Foundation.

[10] The reason for the replacement, states Frank Luntz, is that the slogan "Army of One" is contrary to the idea of teamwork.

The slogan launched on broadcast, print and digital properties in November 2019 and used "soldier stories" to persuade youths to enlist.

This World War I recruitment poster by James Montgomery Flagg , with more than four million copies printed in 1917 and 1918, defined not only an Army recruiting slogan, but also Uncle Sam 's image for years to come. [ 1 ] [ 2 ]
U.S. Army TV advertisement from 1986 using the "Be All You Can Be!" slogan
A Humvee wrapped with the slogan in April 2006
The "Army Strong" advertising campaign's debut video, released in October 2006.