Be Best

[2] Regarding the contrast of her platform with her husband's use of social media during his campaign, Melania said shortly after the election that she had rebuked him "all the time", but that "he will do what he wants to do in the end".

[7][8] On May 7, 2018, Trump formally started the Be Best public awareness campaign, which focused on well-being for youth and advocated against cyberbullying and opioid abuse.

Following her speech in the White House Rose Garden, President Donald Trump signed a proclamation declaring May 7 "Be Best" day.

[16] The initiative began with a very slow start, as Trump underwent kidney surgery one week after the campaign was launched.

"[23][24][25][26][11] The Guardian noted Mrs. Trump's native language, Slovenian, does not use definite articles, and speculated whether the name constituted one-upmanship after Michelle Obama's call to "Be Better".

[29][30] The Be Best campaign drew criticism over perceived hypocrisy for its goal of challenging cyberbullying as her husband Donald Trump was well known for attacking people online.

[31] On December 12, 2019, Melania Trump's 'Be Best' hashtag trended on Twitter after the President sent a critical tweet directed to then 16-year-old climate activist Greta Thunberg.

[32] The first lady's office responded that spouses can communicate differently and that Barron was not "an activist who travels the globe giving speeches".