[1] After signing with CDNZA Records on July 22, 2022,[2] Jay B immediately started working on a new album, beginning with writing the lyrics,[3] and Be Yourself was announced the following September 2.

[8] "Sunny" counterpart of SOMO:Fume and Love., Be Yourself draws inspiration from the singer's b-boy roots, celebrating freedom and friendship in a pop atmosphere of gratitude.

[3][10][11][12] Divyansha Dongre of Rolling Stone India stated: "Be Yourself's ingenious storytelling with a wondrous soundscape and vocal performance weaves a tranquil ambiance, making it easy for the listener to not only understand Jay B at a deeper level but seamlessly follow his train of thoughts too.

"[12] NME defined Be Yourself "an oeuvre that is complex as it is cohesive," whose credit goes to "Jay B's painfully crystalline voice, striking when you least expect it, whether he plays with high or low registers, hip hop verses or sweeping ballads.

"[8] In an article recommending the must listen songs released in September 2022, Sports Donga's journalist Jeon Hyo-jin included "Break It Down", commenting that the record itself was a representation of freedom and put a person at ease, and wondering how far Jay B's musical spectrum could further expand.