In hopes of becoming more than what those who taunted him believed he could be, Sneeden became an overachiever and ended up the valedictorian of his high school through hard work, unwavering discipline, and his keen mind.

Beach Head's habits include getting up hours before his teammates and going on a 10-mile run, then undergoing rigorous physical training that would make the most gung-ho of his comrades weary - and all before breakfast.

He disregards things like deodorant, believing that they would be a dead giveaway were he dropped into a jungle war zone at a moment's notice.

Joe was disbanded, and was called back to active duty upon reinstatement, to train new recruits and keep the older ones in shape.

Beach Head's first mission on the Joe team was assisting Hawk during the rescue of Snake Eyes from Cobra Island.

[9] He was part of the first team of Joes to enter Springfield before the invasion of that Cobra-controlled town, whose job was to knock out the enemy's power and communications.

[12] Some time later, with a large force of Joes, Beach Head participated in the Cobra Island civil war.

[16] He was also featured in issue #17, as he leads a team of new recruits on a very dangerous, very real mission in a war-torn, riot-filled city.

It is later revealed that Beach Head knew the wounded man was not going to be killed, rather he would be taken to the police station, which was a mission objective.

In Manhattan, there is the threat of a biological agent being stolen from a top secret lab; the closest reserve members are Beach Head, Mercer, Low-Light, Cover Girl, and Tunnel Rat.

While they are en route, Mercer is attacked by a Cobra agent called Neurotoxin; after a display of combat skill and heroics by Beach Head's team, they end up in quarantine along with their target, where they are met by General Joe Colton and Airtight, who explained there was no bio-agent, that it was a decoy to lure Neurotoxin out of hiding so he could be captured.

He and Mercer showed dissatisfaction at the fact they were used in such a manner, essentially putting the lives of the team on the line without their knowledge, even though Tunnel Rat and Cover Girl expressed that the mission had been the "most fun they've had.

An American doctor speaks with him, and after showing him his Army Ranger uniform, helps Beach Head remember how he ended up getting shot, but not his own name.

When asked, Duke tells him his name is what the nurses called him, "Cabeza de Playa", which is Spanish for Beach Head.

Joe animated series voiced by William Callaway[20] and understudied by Dan Gilvezan in "Let's Play Soldier."

In the episode "The Most Dangerous Thing in the World", Serpentor confirmed this by mentioning to Doctor Mindbender that General Hawk is at the head of the team, followed by Duke, Flint, Beachhead, and finally Sgt.

Unlike in the comics, where he was calm, cool-headed, and patient, Beach Head was portrayed as being short-tempered; he was also shown to long for the command he felt he deserved and was very strict concerning the rules, showing intense disapproval for the relationships between Flint and Lady Jaye, as well as Duke and Scarlett, because romance between Joes is against regulations.

Slaughter and Low-Light, learning about a Cobra plot to raid the tombs of some of history's most infamous military leaders.

Beach Head is among the Joes sent to Transylvania, where he and Mainframe take shelter in the actual coffin of Vlad Tepes from his crumbling castle.

[21] In a public service announcement, Beachhead, along with Cross-Country, advises kids to wear helmets for protection when driving ATV motorcycles.