Cycling advocacy groups are presently campaigning for the removal of on-street parking on weekend mornings.
[4] Beach Road has also been the subject of a local council and community campaign to limit truck traffic.
[5][6] Beach Road starts as Beach Street at the intersection with Bay Street in Port Melbourne (just east of Princes Pier) and heads southeast as a dual carriageway road, changing name to Beaconsfield Parade shortly after (near the Port Melbourne Life Saving Club) and running along the foreshore of the beach along Port Phillip Bay for the next 4 km (2.5 mi).
At the intersection with Fitzroy Street at St Kilda, it changes name to Jacka Boulevard and runs past the St Kilda Sea Baths and southern edge of Luna Park, where it changes name again to Marine Parade, still following the coast.
[2] After the passing of the Country Roads Act of 1958[8] (itself an evolution from the original Highways and Vehicles Act of 1924), the declaration was extended north on 7 September 1960,[9][10] from Bay Street in Port Melbourne, along Beach Street, Beaconsfield Parade, Lower Esplande (later renamed to Jacka Boulevard), Marine Parade, Ormond Esplanade, St Kilda Street and Esplanade to join with Beach Road proper,[9][10] but roads within this northern extension were still sign-posted as its constituent parts.