Its city of license is Rome, Georgia, two counties to the west, but it is considered part of the Atlanta media market for purposes of must-carry regulations.

Because it is so far out of town, and in a different direction for most people, reception of the station is often difficult, especially due to the digital TV format mandated by the FCC.

The only other major TV station in northwest Georgia is WNGH-TV 33 (18.x), located much further north.

The tower was also the first site for WCHK-FM 105.5, originally a simulcast of WCHK AM 1290, both licensed to serve Canton, Georgia (the county seat).

That station changed frequency to 105.7, and after having another tower along Interstate 575, is now WBZY to the southeast on Sweat Mountain.